I'd like to give mad props to these guys for one of Peta's most powerful posters. I too have done my share of helping to fight against animal cruelty and I have looked into the eyes of the saddest victims of animal abuse. Here's Carey's story from Peta2.com "En route to the photo shoot for Carey's new "Chains Are for Bikes, Not Dogs" ad, a trailer carrying more than $300,000 worth of Carey's bikes and equipment caught on fire. Nearly everything was destroyed, but Carey—being the kick-ass animal advocate that he is—decided to take a bad situation and make it good. Because making it to the shoot was no longer an option, Carey brought the shoot to the scene. Standing in front of the burned-out trailer, Carey posed for what turned out to be one of peta2's best-looking ads ever!"